That's why we never dated, because I think it's super hot, and the reason I do is that it would save billions of dollars over time. It would help so much small businesses, mom and pops, right up to big businesses.
I would complement the automotive industry. When we started with regulatory co-operation in 2011, any sector could have raised its hand and said, “We're ready, try us first”, and a lot of the sectors sat back and said, “Well, we're not really sure what this is, we'll just watch”, and the automotive sector said, “We want to be in the front of the line, as we've got some examples, and we'll give you case studies whether it's seatbelts, airbags, crash testing, you name it”, and that's one of the reasons, because they're—