That's right. Absolutely. Campobello
The other one is education. The relative value.... As a parent of a college-aged kid—I'm paying out-of-state tuition; it's outrageous. I would spend a lot of time talking to high school kids and parents of high school kids about coming to school in Canada. There are many wonderful universities. Even for out-of-country tuition, it is much cheaper, and the education is world class. Then you get the alumni network and whatever. It sounds trite, but the minute you come to Canada as an American, you can't help but fall in love. You have to get people to come.