I think we have the reference of what Mexico did when we launched the original NAFTA negotiation. The effort that was crafted by Mexico, especially within the United States and somehow also in Canada, but particularly vigorously in the United States, was outstanding.
Then I do share the same view as Agustín Barrios Gómez. We took NAFTA for granted and we fell into our comfort zone. Of course, businessmen have been very active creating all sorts of connections and value chains. However, if I understand your question correctly, it was the narrative that we lost. In a certain sense, we didn't think it was important to convince anybody about the virtues and good benefits of NAFTA.
This is something we have to do again. This is the right time. We could have done it before. We could probably have changed—or not—the narrative in the political spectrum last year during the electoral process in the U.S. However, this is the right time to do it.
Also, just quickly, regarding the question on agriculture, once we heard in Mexico about all the attacks against NAFTA, the Mexican government moved quickly to knock on the doors of Canadian producers in agriculture, and other producers. Theoretically you can say there is the possibility of export substitution, but certainly import substitution, and in particular the agricultural sector, is a very good candidate to shift from the normal U.S. chain to either the Canadian or Brazilian or Argentinian....
The ministry of agriculture has worked very closed with the agriculture ministry in Canada and with the producers in Canada. This will happen slowly, and I would say that Americans will at least lose a bit of that market share of the Mexican market.