We are fourth in the Mexican market in terms of softwood lumber.
Two years ago we went to the Alberta forestry association and said, “Softwood lumber is coming back again. You're looking at Asia. Why are you number four in Mexico, after Chile and Brazil?” Their response was a shrug of shoulders.
Canadian businesses haven't taken up the challenge or the opportunities in Mexico. It's not the fault of this government or the previous government. It's on the Canadian private sector, which has had too easy a time in the United States.