A lot that we've seen have been their own initiatives. They've heard about CETA and they've heard about the benefits that could accrue. However, we've also been doing some promotion, particularly with our missions in the EU member states. They have been out trying to inform companies of the opportunities in Canada.
What we've also seen in the past, particularly with an agreement of this size, is you get a boost just by creating interest. People hear about the agreements, so they start to think about it, whereas they might not have thought about it earlier. Even the attention on the agreement itself starts to get more people looking at whether it could be an opportunity for their business or their exports, and that can have a snowball effect in moving forward.