Manufacturing cost per unit is how we're judged. We compete within Toyota for manufacturing mandates and we get compared to other jurisdictions. For instance, if they make a RAV4 in Japan or in Russia or China, how much does it cost us to make that, versus some other jurisdiction?
It could be the cost of labour, which, again, is your Canadian dollar. It could be the cost of electricity. It could be many factors, but where we generally do well is in our manufacturing efficiency, such as, for instance, spreading out fixed costs over more units, so the more efficient you are in your production, the better you are; our reputation for quality; and, our reputation for delivering the orders that are made by our sales company.