Dealing with the second part of your question first, on how we improve attempts to circumvent digital locks, I think that can be a bit of a rabbit hole in the sense that as soon as you come up with one technological improvement, another way to circumvent arises.
From our perspective—and we've looked at the issue of piracy quite seriously because it's affecting our business—It's affecting our cable distribution business much in the same way as it is Ms. Dinsmore's because people are leaving the regulated system, not just because they want to watch Netflix but because they want to watch free content. Unfortunately in the world we live in piracy has become ubiquitous.
Set-top boxes are being sold in any electronics store on virtually every corner in a city where you can buy something called a Kodi box that comes preloaded with content we and Rogers own the copyright in. You can buy that for $50 and you can watch live TV for free.
Our view on how we solve the piracy problem is not coming up with new technological measures. It's blocking access to piracy. How do you do that? We would like to see measures put in place whereby all Internet service providers are required to block consumer access to pirated websites. In our view, that's the only way to stop it. You would mandate all ISPs across the country to essentially block access to a blacklist of egregious piracy sites. That would be job number one.