I'll tackle one specific issue first that you should think about.
As the dissemination of content moves online—as you say, we're moving out of the traditional ecosystem—we've launched an online product called CraveTV, which is our answer to Netflix. It's been very successful in its own right, although not on the scale of Netflix. Netflix has five million subscribers in Canada. It charges $10.99 a month and doesn't charge or remit HST. Crave, on the other hand, just using Ontario as an example, operates at a 13% cost disadvantage in terms of its pricing. You asked how we can facilitate the strengthening of domestic content disseminators here and now in an efficient manner. One way to do that would be to require the Netflixes of the world, the Googles and Facebooks of the world, to charge and remit tax on the same basis that Canadian entities do. That's one.
Then, again, you asked about the opportunities for export. As Canada's largest broadcaster, we're very enthusiastic about those, but the domestic ecosystem needs to be fixed first. I referred to local TV. Local TV needs help, and there are ways to help it. As I said, allowing it to charge a subscription fee would be one way, and at the same time—in the context of NAFTA—that might be of appeal to your American partners. Their border stations could charge as well.
Those are two quick, efficient fixes. Pam may have other views.