I think it would be fair to say that most of the companies we represent are small manufacturers, and just to generalize, they are too busy trying to do what it is they're doing on a day-to-day basis to compete. One of the challenges that we as an association have is trying to help match them up with untapped resources, whatever those might be. I have to say that the use of students in that capacity is not something that I think is taken up enough.
One of the other issues, if I might mention it, that is closely related to this, which your question made me think of, is that we did a survey last year of manufacturers asking about the trade resources that were available. Although we had a huge list of government resources from EDC to the trade commissioner service to the Canadian Commercial Corporation—the whole list—and we asked them whether they were aware of these programs and whether they used them, those who used them were quite happy, generally speaking, with them, but a disturbingly small number actually took advantage of these services, which begged the question of whether they didn't know about them or just didn't use them.
It's not a question of the value. It's a question of the accessibility.