I'll start by noting that there's no single solution, and you're right to highlight it as an issue. I mentioned in my opening remarks the importance of trust, and I highlighted that in the context of the anti-spam legislation.
It is worth emphasizing that the anti-spam legislation isn't just about dealing with fraudulent spam. It deals with malware. It deals with phishing attempts, which can be used in some of those instances. We do have some of those rules in place, and it is important to recognize that there is, in my view, a concerted effort to water down that legislation. I appeared before the industry committee here a week or so ago and have seen some of that testimony.
If you take a look at the data, we established a world-class law. In fact, the data suggests that even on the email e-commerce side, Canada has higher deliverability rates and higher click-through rates than we see in other places. In other words, people are more trusting of email e-commerce in Canada than they are in the United States, as more of them are likely to click through. Part of that might well be because we've seen an increase as a result of tough anti-spam laws that had the effect of cleaning up many of the lists and made that aspect of e-commerce more effective.