Thank you. It is an exciting committee.
I want to commend the committee for doing this study. When I was trade minister and we made the Canada-Europe free trade agreement the focus of our efforts, I came to the conclusion also that Canadian business had a serious problem, which was that we were opening lots of doors but not necessarily walking through them with all the trade agreements we were entering into. I tried during that time—I don't know how it continued afterwards—to focus particularly on the chambers of commerce, such as yours, of those countries to stimulate a bit of opportunity.
I look at your success, Andrew, with Cyclone, and I come to the conclusion that while you are tremendously successful, it's not because of your Polish market strategy. Because of the nature of your product, there's not a big Polish market for it, isn't that correct?
My sense is that we have in this country all sorts of folks who come from these backgrounds, but somehow the business community finds it too easy to be seduced by the easy big market next door: go to the United States; we talk the same language and watch the same football game on Sunday and can talk about that, and so on. Even to the extent that we've been in Europe, it has been overwhelmingly U.K. stuff—a similar kind of problem.
My question is particularly for the Poles. In the Polish community there has been a great deal of success in trade, but it has tended to be through people in the Canadian Polish community finding products in Poland to sell to the Canadian market, both the diaspora market and the broader Canadian market, with not so much going the other way.
Why is that, and what needs to be done to change it?