At our business dinners we often have ambassadors from Poland to Canada. We had a trade commissioner from the embassy once before who also made presentations about best practices in trading with Poland and where to start, which is usually the main question, especially in Windsor. You can imagine that there aren't that many people who know how to do business with Poland right off the bat.
From my association's perspective, we focus locally. That's usually how we promote that information. We ask the Polish embassy to do presentations for us.