I went on a trade mission to London in June. There was massive emphasis on big companies, massive emphasis on tech companies, and the small and medium ones that employ people were not of interest. I had to call them out a couple of times and say that we are here, we're doing our thing, and we are exporting.
If there's anything to be done, I think it's to share the stage a little bit with the big ones and showcase those that are not stars but that are still doing the job of employing and doing the work.