I have an example. When I started the company three years ago, about six or seven months into it I got a call from a friend of mine who is a college professor. In his class, everybody had found an internship or job except one person. She was the only immigrant in the room, but she was the best student. I met her. She had 10 years' experience in retail and she was a marketing professional, but she came from Dubai of Indian origin and she couldn't find a job here in Canada.
I hired her. I started to train her as an intern, but I didn't train her in the hard skills. That's not what she needed. She needed to understand the codes and how to work in Canada. Fast-forward two years—we have just had her for two years. She's working for me. She's amazing. We are a great team. That's the success.
I do that across the board. I do it with generations as well. We have boomers who are not hot enough in the market. We bring them in. They have amazing backgrounds. They have stories. They have patience, and they know how to do business.