My hope was that with so many people having people-to-people ties in Europe—language ties, cultural ties—you could take any country in the European Union, and we have it in Canada. If we could persuade Canadian businesses somehow to look within their own ranks or look within those communities and find people to bring into their ranks to develop a strategy to seize opportunities in these markets....
What would it take to wake up Canadian businesses to do that? I place the fault to some extent on the existing Canadian business community, which keeps going down the path of least resistance.