What we've seen is that Canadian small businesses, which we're very close to, start off needing to get online, period. When they are looking at that, they think domestically only. The thought of crossing borders is a bit daunting.
What I think we've heard from them in recent years is that they need to have awareness of the international export opportunities available to them. I don't think they have that readily available. How they take advantage of them, what kind of regulatory hurdles they might need to go through in terms of paperwork or crossing borders or returns, as well as marketing and financial things, all come into play, and sometimes it all becomes a daunting prospect for a lot of the companies to grapple with.
A lot of them do, in fact, end up using some of the big marketplaces in the rest of the world, but I think many of them are fearful because of the unknown. We as a team of individuals here who have totally unique offerings to bring to the market. We need to improve the awareness level with regard to the financial opportunities and export opportunities abroad.