Again, it's perhaps a very similar response to the Asian opportunities that are present.
A little bit closer to home for many companies, we certainly see, in terms of Canadian export trends, about 30% of new Canadian companies that have never exported choose a free trade market as their first market. About 60% to 65% choose the United States still, but about 30% would take the leap to go to a free trade market such as CETA would now offer as an opportunity for us.
We certainly are counselling and advising Canadian companies that are interested in diversifying their markets and are looking beyond the United States or even a local market that Europe is a great opportunity for them. Quite simply, CETA will lower tariffs on 98% of all goods from day one. That is in contrast to an old NAFTA model, if you want to go back a bit in the past, under which about 24% of all goods had an immediate reduction to zero. I think this is very persuasive. Canadian companies see that pretty much any product or service they may have would have a significant preferential treatment in Europe. That would include things that are delivered electronically or through an e-commerce platform.