Our resources are our experience working with thousands of SMEs in the Toronto region and across Canada and with the members of our board of trade in Toronto, and the sense that they have that.... Again, I don't want to say that CUSMA is the perfect agreement that's going to solve all problems. It is different from NAFTA, and we're going to have to manage through that. What we're suggesting is that it was probably the best thing that could be negotiated during this time and that having a lapsed NAFTA would be much worse than entering into this CUSMA.
With respect to competitiveness, our business at the World Trade Centre is related to small and medium-size enterprises and how we can support them in a number of ways in their capacity to trade internationally. First of all, it's encouraging them to be interested in trading, because Canadian businesses need to be encouraged quite often to trade. Then it's developing their capacity and creating an export plan with them. Then, it's connecting them to markets. The only reason you would do any of those three things is if you think that their business has a value proposition.
The value proposition ideally coming out of Canada is not price. It tends to be quality and being internationally known as folks who are good to work with, people you can trust doing business with. When I speak about competitiveness into the U.S., it does bring back a bit of a [Technical difficulty—Editor] because they're able to produce similar types of products to us, and when we go there, we need to have some price advantage. Certainly the value of our dollar can help us there, and tariff elimination is a critical piece of it.