We've done some work with some of the entertainment organizations in the city of Toronto. One of the things they point out is that we don't actually want to be the place where people come to rent a room to film something at their whim and when they want to.
What we need to do is build up the creative side of that industry. We need to actually be developing the writers and the producers in our country who are going to create the programming and then will want to film it and produce it here.
I'm not sure in what way the USMCA can help that, but I do think that if you don't have an agreement in place, you're certainly going to make it harder for those folks to be able to produce things locally and also to attract the talent.
There are some things we need to do in order to allow talent to come and work in Canada. We hear anecdotally through these organizations that a lot of the big stars will not come and work here because of the way they get hit by taxes when they do their acting [Technical difficulty—Editor] their career in a production that's being produced in Canada.
There are a number of things like that to work on. I think the USMCA is just part of that puzzle.