In the subsidization area, if we were to spend $1.2 billion like we did with the CBC, for example, and if we wanted more Canadian content and more Canadian productions, in throwing that money towards the writers and the facilities to get more writers and more Canadian content, we no longer have the problems we had in the fifties and sixties of getting the networks and getting the signal out to all the rural areas of Canada. Now it's just about getting Canadian content. We have so many service providers, whether it's Netflix, Amazon, you name it.
Is this where we need to maybe start to change and rejig our spending and look at what is really more efficient and more effective?