At the end of the day, we as consumers pay the bill. Industry doesn't. No one, not governments nor industry picks up the tab. At the end of the day, it's on consumers, and that's the unfortunate part of this. It's never really explained all that much. That's why tariff reduction often happens: It's to lower consumption costs for consumers. In this case, however, you're looking at a soft drink can or an adult beverage going up by 10 cents or whatever, just because of an aluminum tariff. It doesn't make a lot of sense.
On July 9th, 2020. See this statement in context.