I'll try to answer.
I'm going to start with your last point, about deregulation and the need to break into the European market despite the many technical barriers.
Last month, we took part in a meeting with the Belgians. It was hosted by Global Affairs Canada. We talked a lot about the impact of CETA. The enthusiasm or flow of trade didn't necessarily materialize. A point that came up repeatedly was that negotiating an agreement wasn't enough; ensuring oversight, implementing business strategies and delivering support were also needed. Mr. Langrish mentioned regulatory co-operation, and we stressed the importance of that aspect in our efforts.
Today, we don't focus solely on trade barriers, tariffs and the opening of borders to trade. We are actually looking at which rules can constitute restrictions, as well as which ones are necessary for protection. That's what the COVID-19 pandemic has caused us to think about. It's making us take a serious look at the current rules designed to eliminate barriers and improve access to foreign markets and exports, on both sides of the Atlantic. At the same time, it's making us think about the standards we want to put in place with the Europeans. I think we can go very far, even with the United Kingdom.
As far as e-commerce and social media rules go, I would say they're a bit more resistant to the approach taken by the Americans, which is naturally a defensive one. All of that highlights just how important regulatory co-operation will be going forward, not only to clear the way for trade, but also to build the institutional foundation for clear rules and consideration of the broader public interest. I do a lot of work with cultural industries. That's very important as we speak. As you know, Canada's legislation is going to be amended. We don't want to end up with problems because of trade policies and disputes.
I'm not sure whether I missed anything, but when it comes to exceptions, whether for trade in cultural products or cheese, it's quite a specific area with underlying social issues at play.