Have a visitor rebate program. Canada is the only OECD country that does not have a visitor rebate program. Essentially, think about Europe and the VAT program and other countries. Japan has a really good model that we're looking closely at where consumers can go, shop and get their taxes refunded directly at point of sale.
I think Canada absolutely needs a visitor rebate program in order to encourage more people to visit Canada, exactly as you've suggested. It wouldn't just benefit retailers. It would benefit others when people need somewhere to stay and something to eat when they're here. Canada absolutely needs a visitor rebate program.
If I may touch on your other question, small and medium-sized retailers come to the Retail Council of Canada for information. They trust us. We represent over 45,000 storefronts across the country and even some retailers that people might think are—quote, unquote—large retailers. Depending on the business model and in the case of franchise models, which happens all the time, these are all small businesses across the country. As I said, we represent 45,000 storefronts. They come to the Retail Council for this kind of information because, number one, they trust us and, number two, we can put it in language that is meaningful to that sector, to retailers.
My thinking, if I were to advise government on how to get the word the word out, is to work with industry associations such as the Retail Council of Canada.