Absolutely. Canadian consumers demand choice. Quite frankly, we live in Canada, so in certain seasons it is more challenging to produce certain types of products, in particular, fresh fruits and vegetables and that sort of thing. Canadian consumers have come to expect the freshest produce and the freshest other types of food to be available to them year-round.
It absolutely is about getting the most competitive prices to consumers and increasing consumer choice. That is why retailers need to have their fair share of quota under the review that Global Affairs Canada is conducting right now.