Have you used some of the funding that the dairy industry is getting—or is going to be getting and received some, in my understanding, as of December—to create better awareness amongst consumers in Canada that our made-in-Canada product is a better product?
I have been told many times by the dairy industry when they have come to meet me that I'm the most informed on dairy. I have several types of milk in my refrigerator. I have organic milk. I have grass-fed milk. I have 2%, 1%, skim milk. I have it all in my house. I am well versed. Different kids have different demands, and I have my own requirements.
What I don't see is our dairy industry pushing that made-in-Canada, high-quality milk as much as it should. I know that blue logo that's on your cards has been out there, but...something to push it. Our doctors are well aware that it's one of the best products. It's better than American milk, especially because of some of the hormones or injections that the Americans use.
How can you make that more abundantly clear for Canadian consumers?