When we're talking about retailers holding TRQs, is it fair to say that Canadian consumers aren't just concerned about price but are also concerned about choice?
Depending on who holds the TRQ, it could be used to drive down price, including trying to reduce margins for Canadian producers, or it could be used in a way that expands choice by making products available to Canadian consumers that aren't in competition with existing Canadian dairy products. Does it make a difference to the industry how those TRQs are used and whether they're used to promote choice of product or drive down price?