Today, as we market globally, first of all we look at what income a farmer could receive if he's just growing corn, soybeans and wheat, and then usually you have to look at which one makes the most money for the farmers. That's the one that's going to trend higher. Then we try to offer a premium of $50 to $100 an acre over and above that competing crop revenue per acre. We try to pay over $75 to $100 more. That converts into probably $23 million to $25 million of added premiums to Ontario growers, and that money goes right into their bottom line and helps us keep our volumes, to continue to grow.
On February 22nd, 2021. See this statement in context.