They are obviously two very different processes. I think, from the point of view of a company, that the decision to go to the ISDS gives it more direct say, because, of course, the WTO proceedings are state-to-state proceedings, so the best a company can do is go to you, the Government in Canada, and say, “Will you take our case and will you argue it in the Geneva proceedings and go through the consultations with the governments, etc.?” Governments defend in ISDS cases, but they aren't the proponents, and so the investor, I guess, has more sovereignty to make the arguments it wants to make.
If you're well funded and you can afford to do that, it might give you a better resolution than trying to rely on the state-to-state dispute settlement process. I think it's really the kind of calculus that a company goes into in deciding whether to ask its government to pursue the matter through any number of trade agreements, including the WTO, or to take matters into its own hands.