Our formal metrics are part of our departmental results framework, which is included in our departmental plans. One of them is to brand Canada as a premier investment destination, and we want to see an increase on the confidence index that investors have of Canada as an investment destination year over year. We also want to see opinions of potential and current investors of Canada as that premier investment destination. Those are our main ways that we're looking to see growth in the areas of marketing and advertising.
On April 26th, 2021. See this statement in context.