The effort of helping Canadian businesses understand that this is a critical tool is absolutely a challenge. I suppose that's probably why I have “export promotion” as part of my title, because that is absolutely an area that we need to keep doing. Now, during the pandemic, I think it's more needed than ever, so they actually are getting team Canada and trade team Canada to wrap their arms around it so they can problem-solve as they need to during this time and be supported during this time so that we can get them, bridge them, to better times beyond COVID-19.
