That's a really good question. You know, we have tried all kinds of things over the years. I can't remember who raised this, but this has really been a producer issue in the U.S., where the producers have a lot of power. The consumers don't seem to have a lot of power in this discussion, when they actually are the ones who bear the brunt of it.
I would say in the early 2000s we really tried to engage with the consumer side in the U.S. It was very difficult, because at that time lumber prices were really a relatively small portion of the cost of a house being built. Prices were very low. Now I think it's different. One thing I think we should be thinking about is how to really engage in a broader way with the consumer lobby in the U.S. and with consumers to let them know what their producers—their American friends and neighbours—are doing to actually push many of them out of home ownership territory.
The federal government led that initiative at the time, working with industry. I think that's one of the learnings I have that we should maybe consider. I also think we have to look for areas that are maybe not specifically lumber-related that might be levers in this discussion with the Biden administration.