Japan is the example I used, but we hear that constantly. A number of members do outbound trade missions, both with government and solo, and the number one topic that is raised across all agriculture commodities is whether it will be there on time, and they can source from other countries.
Canada doesn't have a price advantage when it comes to agriculture products. We have quality, safety and some of the proteins that the world wants, but if it's not there on time, they will source it from elsewhere. That's a very hard thing to recover from reputationally, and it's very hard to quantify the economic impact of reputational damage.