We focus our stewardship activities with the two industries that have had the biggest impact on the North Atlantic right whale—the shipping industry and the fishing industry. We do that right from almost backyard, dockside chats with fishermen, not only where we live and operate, but also where we go to respond to entangled whales.
We go to trade shows, and we've also expanded recently to recreational boating shows. Part of that is to try to encourage reporting of entangled whales, because the sooner we can get to them and try to disentangle them, the better chance for survival those whales have. We're really focused on the two industries where the accidental harm to right whales occurs—and these are accidents.