That's a great question.
Unfortunately, we don't have a strong seafood culture in Canada. Health Canada recommends that we eat two servings per week, and we average just over one serving per week, so in the last couple of years we've had a national marketing campaign to convince Canadians to eat more Canadian seafood and to get them to broaden out some of their appetite for different species. The main species that are eaten in Canada are salmon, shrimp and tuna. Particularly for shrimp, it's the larger warm-water shrimp, so we should be eating smaller, northern cold-water shrimp. It's just as delicious—just smaller.