That's what we've been doing for the last couple of years. It was funded by a grant program, the Canadian fish and seafood opportunities fund. Unfortunately, that has expired. We asked for the last budget to include a renewal, long-term funding for such a campaign. Unfortunately, the industry is very fragmented, very diverse, and it's difficult for us to undertake a campaign like that domestically.
The other part is that we export 80% of what we harvest and process in Canada, and there are species that we harvest and send offshore because Canadians don't have an appetite for that particular species.