I'm a founding member of the national agri-food sustainability index, which was created to find the benchmarks to gauge our strength and sustainability within agri-food. It's a vital piece moving forward.
I'm in agreement with Mr. Harvey. This cannot be a trading tool or a competitive tool. This has to be a fabric of how we do business, and it cannot add cost pressure on the farmers, whether in Canada, the U.S. or Mexico. The only one who will pay in the end is the consumer, so we have to ensure that we develop a strategy that effectively leverages sustainability and at the same time enables business.