Good afternoon, Madam Chair and members of the committee.
My name is Heidi Reimer-Epp, and I am CEO and co-founder of Botanical PaperWorks. We manufacture plantable seed paper, an eco paper that is embedded with seeds. When you plant it, it grows into flowers, herbs or vegetables and leaves no waste behind.
We make the paper from post-consumer waste and then produce a wide range of products, including plantable packaging, promotional products and consumer goods.
I am also on the Manitoba advisory board of CME, the Canadian Manufacturers and Exporters, and a sponsor of the CME Women in Manufacturing initiative.
I started my business 27 years ago after looking up and seeing the inevitable glass ceiling in my corporate job. Entrepreneurship offered me the chance to bypass the glass ceiling, as I could build the company that I wanted, one in which hard work and effort were rewarded regardless of gender, race and other factors.
Throughout these almost three decades, we have scaled by diversifying our product line and finding new markets for our paper products, including those in export markets. We have always considered the world to be our marketplace and have been held up as an example of a successful Canadian exporter.
In my time today, I’d like to share two initiatives that assist women in business and one that is an impediment to growth.
First, in the early years of starting Botanical PaperWorks, we were lucky to find support at the Women’s Enterprise Centre of Manitoba, now called WeMB. The centre helped with early-stage needs, such as business planning, early-stage financing and growth mentoring. Their support got Botanical PaperWorks through those first five years, a period of time in which it has been widely reported that the vast majority of new businesses fail. This is my first recommendation: that the government continue to fund centres like WeMB and their counterparts across Canada, because they boost the likelihood of a business making it through the first three to five years.
Then, as we were seeking to scale, Botanical PaperWorks accessed funding through three important government programs. First was the industrial research assistance program that assigned us an IRAP engineering consultant and provided matched funding that allowed us to hire our first engineer. Together with the IRAP consultant and our new hire, we brought about significant process improvements to our manufacturing process, scaled our output and lowered the cost of manufacturing. These improvements readied us for new growth and fuelled our launch onto the international stage.
We have also accessed the scientific research and experimental development program, SR and ED, that offset some of the risk associated with R and D and gave us important financial incentives for this woman-owned and woman-led Canadian company to keep pushing with our scientific advancement.
The other program that hugely moved the needle for us was the 2019 award of a grant through the women entrepreneurship fund from Innovation, Science and Economic Development Canada. With this grant, we invested heavily in our website and our internal enterprise resource planning system, ERP. The new website was created to grow our markets of Canada, U.S,. Europe and the U.K. and was tailored to the different customer needs of each region.
My second recommendation is that the government continue to fund programs like IRAP, SR and ED, and WEF, as they are indeed drivers of growth for women entrepreneurs.
This brings me to my final point—of what not to do—and it has to do with regulatory inefficiencies within the government.
After we launched our new website in 2019, we attended multiple trade shows in Europe and the U.K. with the assistance of CanExport. Business was growing in these markets, but when seed import regulations changed in early 2020, unrelated to COVID, we required an ongoing high volume of phytosanitary certificates from the Canadian Food Inspection Agency.
This proved to be an impossible roadblock, because we couldn’t get the phytos in a timely manner. The CFIA takes up to two weeks to manually produce the documents in an era when our customers expect a same-day or next-day, Amazon-like delivery experience. We were set up to deliver that customer experience in the U.K. and EU, but there proved to be no way around CFIA’s processing time. Momentum stalled, and the export boom that we could have experienced when the European market reopened after COVID was almost completely lost. Our export business to this day is hampered by the lack of quick phytosanitary certificate issuance via a modern online portal.
This is my third point. To grow in export markets and be competitive internationally, Canadian women-owned and women-led businesses need to be able to rely on government agencies as allies that recognize and value what is important to business when dealing with the inevitable challenges of export regulations. To accomplish this, they need to modernize outdated systems and rethink inflexible policies.
I am sincerely grateful for the support of the Canadian government over the years at crucial and critical times in the life of my business and for this opportunity to recommend ways to unleash the growth of women-owned and women-led manufacturers and exporters.
Thank you so much.