Since COVID, actually, that's increased. I think it was always the case, but since COVID, the costs have gone up. I think it's pretty well global. The entrepreneurs are really struggling now, and we give whatever support we can so that they can move ahead. If we can increase the amount of funding and training and supports we give them, they are going to grow. They're very fierce and passionate about growing their business. You heard Heidi today: It's giving them the right kind of support in a timely manner when they need it.
On October 9th, 2024. See this statement in context.