The competitiveness of our industry relies on the ability to make enough money to support our people and the programs that we have around them. When we are faced with these tires and we cannot go into a logging yard or into a trucking facility and compete, we can't get within a couple of hundred dollars of the price at which they are buying these spot Chinese cheap tires. We can't compete at all.
What we do is try to emphasize the service aspect of it, because the product now is a throwaway. We ask what we can do to fix their vehicle or to sometimes install the tires for them or do repairs on other things on their vehicle, as opposed to having the product be part of the sales process.