I would argue that we can't survive in the long term without strong measures in this industry, and I would point to a couple of reasons for that.
Your comment that we are surviving is probably accurate. We are barely surviving. We are operating many of these retread plants below cost. We are losing money on every tire we sell, because we're trying to make money on the service piece. That is not sustainable in the long term.
To your other questions, about the long- and medium-term impact to the industry, I think it's very significant. We happen to have 290 stores across Canada coast to coast. We are in many small towns and jurisdictions where you would not normally have a tire business. We are able to do it because we're a small passenger and light truck business, and there's a bustling natural resource industry, whether it be forest products, mining, you name it. In the absence of being able to compete, some of those stores risk closure. When you start to close those stores over the long term, that's a material impact to the industry and, I think, to the transportation industry at large.
I would like to add one last thing, if I might. Every bit of the steel that we're talking about in this conversation is being moved from the plant to its final destination on these exact tires.