We try to emphasize what it is we do best. On the one hand, it's service. We emphasize that piece as part of our strategy. The other is that we are the only manufacturer and retreader in Canada that's taking retreaded tires, using the buffing and putting it to Canada's only tire-derived polymer plant, which recycles that material and puts it back into the supply chain.
We think those are good citizen standards that we apply. Our ethics are around being good, sustainable corporate citizens.