As I mentioned, the project we're doing is primarily to introduce women entrepreneurs to growth markets in Asia. Because of our foundation, we are focused on the Asia-Pacific, so we know that in the thriving markets of Southeast Asia, in particular, as a bloc, there are tons of opportunities for women entrepreneurs.
The women we've been helping are primarily in tech and health tech, ICT, and clean technology. Those three areas are the main sectors that we've been able to introduce to growth markets in Asia.
Quite frankly, on the opportunities in Asia, if we hadn't talked to these women and started this project, lots of women entrepreneurs wouldn't even have thought to try to access or do market entry in those areas. This is why we're doing this project, because, as I mentioned, the two in-person missions we've conducted so far have already resulted in almost 22 million dollars' worth of deals. That is something they wouldn't have had if they were here in Canada.
That's one thing, but I can tell you that there is a lot of non-dilutive, early-stage funding in Canada, as I mentioned, but when they get to series A or series B, they have a lot of trouble. They have to look outside Canada. We really have to, as a group, work together to try to improve that situation.
Another project that we're working on is an investor session. We've been networking with investors throughout Asia, and in February 2024, at the Canada and Asia conference in Singapore that we held, we brought together 40 investors from throughout Asia to come together as a group. We pitched five women entrepreneurs from Canada, but we also want to do B2Bs with these investors, with Canadian VCs, equity funds and angel investors, because they're interested in investing in Canadian venture capital or investment funds. I think that will also help to get more opportunities for Canadian women entrepreneurs.