I think that is why our team is focused on increasing the number of women who export. While the businesses may thrive in Canada, our population is very small in comparison with some of the larger populations, even south of the border. Definitely there's a huge market down there, but it's also in other parts of the world. I think companies that want to grow have to think big, which means export.
That is what our team does. We encourage women and talk about the markets. We're focused on Asia, but we talk about the markets and the potential that these markets offer to women who have viable products or services that match and align with the markets we are introducing them to.
Indeed, I think it's very important to get more women interested in exporting if they're at the stage of being internationally market-ready.