Absolutely, there is potential, and it's just the beginning. A lot has been done so far, especially under the women entrepreneurship strategy, through funding and programs, for example. That's the whole-of-government approach. All of that helps. Even though the movement started before these measures were introduced, things are really taking off now. That will definitely continue.
I also see what immigrant women bring to the table. I am a first-generation immigrant. At OWIT-Ottawa, three out of ten women are first-generation immigrants. We also have three women who are Black, indigenous or people of colour. That gives us a variety of perspectives. We're a very open organization, with highly educated people. When people are educated, they do things a little differently from immigrants in the past, for example, who would buy a franchise and then work to build that business.
There are some great examples of women doing very exciting things.
I will just mention Nita Tandon, a health scientist. She is one of our members, and she wanted to create safe, plastic-free containers for her daughters' lunches and snacks after BPA was considered a health hazard. Not finding them, she created her own stainless steel containers, which are now sold in Canada, the U.S. and New Zealand. This is retail.
I mention this for the benefit of Mr. Savard‑Tremblay, who was interested in this matter earlier. Even though it's retail, it's also state-of-the-art technology that is very good—