In essence, it's because we have this enormous wealth, the boreal forest, which is where most of the softwood stocks are. It's an extremely rich ecosystem, producing very high-quality fibres. We have an opportunity to better exploit this resource by valuing its full potential. It is all the more important to do so given that this forest resource is threatened by climate change that is causing major disruptions, which add to the economic difficulties we're experiencing as a result of the softwood lumber crisis or the fierce competition from American competitors.
Wildfires have reduced allowable cuts in several provinces. British Columbia knows a thing or two about that. Last year, Quebec experienced truly devastating forest fires, the result of which threatens the viability of a number of plants. The way to counter that threat will be to shift the effort to added value, because we'll have less wood.
So we have to extract more value from a diminished resource. This is a major strategic challenge for businesses, because there is extremely significant human capital and a skilled workforce. We must find a way to shelter them from climate disruption. In that sense, seeking added value is not a strictly economic avenue, it is also a green avenue, since we have to deal with scarcity.