I can speak very briefly on that. The accreditation of Original Original is to ensure authenticity within the indigenous tourism industry, and not only to ensure authenticity but also to ensure that the recipients of that accreditation are export ready, that they have the community behind them. There are numerous hoops to jump through, so to speak, that, in my opinion, make an incredibly exceptional experience for our guests. It really sets up the operators, or the community, or the indigenous organization for success. And also it ensures that when our tourists show up in Canada, or if they're local tourists, they can be assured that the experience that they are going to be engaging in is authentic and it is an indigenous experience and not one led by somebody who's just doing an indigenous theme program.
On November 20th, 2024. See this statement in context.