Thank you so much for that question.
I'm a huge fan of Nevin. For anybody who's looking for a holiday stocking stuffer, his book that he developed with his daughter, Hannah, has a lot of different start-up ideas that any young person can create. That's definitely a great shout-out to their work.
When it comes to activating and inspiring young potential entrepreneurs, this has ebbed and flowed. I've been with Startup Canada for just over five years. When I started, entrepreneurship was what everybody wanted. You would see all of “overnight successes” pop up, and everybody wanted to be a founder, disrupting some type of space. Now, after going through the pandemic, after seeing how uncertain that type of lifestyle is and how much risk you're taking on, and after throwing in interest rates, economic uncertainty, global conflict and Canada Post strikes that impact thousands of small businesses right before Black Friday, many young potential aspiring entrepreneurs are seeing a lot of this noise and a realistic perspective on what it is to be a founder. You're shifting from nine-to-five work to 24-7 work, as they say.
We need to look at that risk appetite and ensure that folks can build businesses that are going to radically transform the future of Canada and the world. We need to bring in those perspectives and those ideas. We do need to be hopeful, but there is a pretty intense and difficult climate that they're navigating into. We also need them to understand that full risk before going all in, especially when it comes to women founders.
To Mr. Desjarlais' point of leveraging their own capital, women entrepreneurs are way less likely to take on debt, and they're more likely to use their own funding—their own chequing accounts and banking accounts. That comes with tremendous risk as well.
We need a full understanding of what entrepreneurship entails. We need a hopeful message. I'm a very glass-half-full person. There's so much potential in bringing these incredible ideas that come from academic institutions, from all across the country. The youth have the ideas that are going to change the future and the world that we live in, so we need to make sure that they're helping to build it.