Yes, a hundred per cent. I think government procurement is a place to start, but incentivizing businesses to buy from women entrepreneurs and giving them a reward for doing so is one of the recommendations I made in my opening remarks. I think we can encourage large businesses to buy from women entrepreneur-led businesses by giving them some incentive to do so. I'm a big believer in not having quotas, but in some cases you need quotas.
You need to start to change the dialogue, and that happens only when you actually measure and make people accountable for doing the right thing. The way to do that is not necessarily just to slap their wrist when they don't, but to give them an incentive too. It's the carrot versus the stick approach, and I think the carrot in this case is going to work far more effectively than the stick would.