Mr. Sonny Cho at the International Trade Committee

On April 27th, 2022. See this statement in context.

April 27th, 2022 / 4:55 p.m.

President and Chief Executive Officer, Canada Korea Business Council

I think we have to sell different kinds of vehicles. Germany exports an incredible number of vehicles to South Korea.

South Koreans, especially wealthy people, tend to drive top, brand-name cars. Mercedes-Benz and BMW do very well in South Korea. Most of the vehicles that are manufactured in Canada are probably not going to be competitive in South Korea. Unless we can come up with some unique Canadian brand, it might be tough.

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