The reality is that Canadian business engagement with ASEAN is quite diverse. You can see that in our membership. There are probably a dozen or more industries.
Certainly, tariff bases on goods is a starting point. Financial services is another area of strong concern to our members. A lot of the Canadian insurance and pension funds are very active in this region, and are being encouraged to be more active by the ASEAN countries as well. Agribusiness, agrotech, infrastructure—all of these areas are areas of focus for us in this region.
Energy is another one that's potentially there in the existing supplies of gas, in future cleaner energy sources and in energy transition, which ASEAN itself is in the process of looking at in terms of their stated desire to reduce their carbon footprint as well in this part of the world.
The opportunity says “big” and it's very complex, but you'll note in the written testimony that I've submitted that there are probably half a dozen or more very core areas, including digital technology and digital access, that are of great importance for Canadian industry to focus on in this part of the world.